ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics, hosted its 10th annual Users Group Conference in Chicago June 3rd – 5th. The event brought together nearly 200 retailers, executives, financial analysts, industry analysts and university academics.

The major topic of discussion was “Next Generation Retail Analytics,” which included a focus on technology adoption, in-store challenges and an early focus on the holiday season. Branding expert Peter Shankman was the keynote speaker.

Russell Evans, vice president of global marketing at ShopperTrak, commented:

“We were honored and thrilled to have so many of our customers and prospects join us for an educational, collaborative and, of course, fun three days in Chicago. Based on the feedback we received and research we collected, retail challenges, opportunities and expectations continue to evolve alongside disruptive changes in technology.”

Here’s a few brief stats about what retailers revealed during the event:

• Seventy-nine percent of attendees report that conversion rate is the most important metric to their company.


• Forty-four percent of attendees reported that understanding consumer behavior in-store is currently their biggest challenge.


• Sixty-four percent of attendees said they have already started or plan to implement in-store analytics programs for holiday 2014.